Creative Marketing Director
About Me
Some things I love in no particular order: pizza with mushrooms, the color purple (the color and the movie), writing music, Led Zeppelin, design of any kind, my dog, my cat, my husband, traveling (I know, I know...), a real comfy pillow, laying in the sun (for an appropriate amount of time), and learning how to do new things.
subscription campaign
2025|2026 Season subscription marketing campaign, Tulsa Ballet (2025)
"Our most dramatic season yet." is Tulsa Ballet's tagline for the 2025|2026 season, a season full of dramatic and jaw-dropping productions. A dramatic season called for a dramatic identity.
Graphic Designer: Jessica Hanun
Content Creator: Jessie Kenney
alice in wonderland
Alice in Wonderland marketing campaign
One of Tulsa Ballet's most anticipated (and most ambitious) production in it's history, Alice in Wonderland promised to take audiences down the rabbit hole, requiring a robust multi-media marketing campaign with a a more commercial look than most of the companies showcases.
Choreographer: Kenneth Tindall
Designer: Jessica Hanun
Content Creator: Jessie Kenney
Costumes: Christopher Orem
dracula
Dracula marketing campaign
Tulsa Ballet's (and many other ballet companies) most popular work, second to The Nutcracker: Dracula. The 2024 performance of this spooky production soared through it's revenue and unit goals. I wanted the name of this haunting Count to be the main focus of this campaign.
Choreographer: Ben Stevenson
Designer: Jessica Hanun
Content Creator: Jessie Kenney
Costumes: Judanna Lynn
breakin'bricks
Breakin' Bricks, World Premiere, Tulsa Ballet (2021)
I had the honor of documenting choreographer Jennifer Archibald's journey during her time in Tulsa as she sat down with Tulsans on the 100th anniversary of the Tulsa Race Massacre to learn how the event still impacts the community today. I followed her for weeks documenting her interviews with people all over Tulsa, filming and editing a documentary-style spotlight to promote her work.
Choreographer: Jennifer Archibald
nature's jerky
Watermelon is the new beef...or something like that. Even a simple recipe (like, one ingredient...) needs great branding. This dehydrated snack out of Stillwater, Oklahoma wanted some bright and tasty (looking) packaging. This project is in the baby stages, but will eventually include some social graphics and supporting elements.
"wherefore art thou romeo?"
The experience of attending the theater does not begin when the curtain rises. It begins well before a guest purchases their ticket. Part of their experience is the reason they are buying the ticket at all. It's the creation of this experience that produces material like this one. The purpose was to educate the audience on the source material in a different way. Yes, we can show behind-the-scenes rehearsal clips of beautiful dancing all day long, but that will only reach a certain audience. And at the end of day, people want to learn. They want to feel like they "know".
x marks the spot
A concept book cover I couldn't leave behind, this design was a fun custom-typeface that was meant to look like an abstract piece of treasure atop an island. Though the thought was to update the cover of this beloved tale, I still wanted to stick to the classic look of an old book that has been sitting on the shelf in your living room for sometime just waiting to be opened.
signature series
When COVID caused the remaining shows of Tulsa Ballet's 19-20 season to be canceled, my team and I started live streaming performances in order to continue collecting donations from the community during a financially difficult time for the company. My team and I filmed and edited this video to help promote one of our live streams that drew in thousands of people from all over the world during shutdown.